Le Filmographe

Jovovich launches Campari 2012 Calendar

 

Hollywood actress and supermodel Milla Jovovich hit the red carpet last night in Milano to celebrate the official unveiling of the 13th edition of the Campari Calendar, entitled It’s the end of the world, baby!


 

 

This year’s Calendar star Milla Jovovich was joined at the star studded event by a host of celebrities and guests from around world, including photographer Dimitri Daniloff  and the CEO of Gruppo CampariBob Kunze-Concewitz, who raised a toast together to celebrate the stunning final Calendar images.
The Calendar was revealed through a unique production created by internationally renowned choreographer Enzo Cosimi.
Group Campari CEO Bob Kunze-Concewitz, actress Milla Jovovich and Campari Calendar 2012 photographer Dimitri Daniloff attend Campari 2012 Calendar Launch at the Campari Headquarters on October 27, 2011 in Milan, Italy. (Photo by Stefania D'Alessandro/Getty Images for Campari)
IT'S THE END OF THE WORLD, BABY! 

THE CAMPARI CALENDAR 2012 MAKES A TOAST TO LIFE


Entitled It's the end of the world, baby!, this year's Campari Calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period. Campari's answer to this 'gloomy' imaginary is to react, in an energetic and positive way, without compromises, in countertendency with the main stream. Therefore, with nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich. 

Set to take the audience on a stunning visual voyage, the calendar showcases Campari's latest female protagonist in vivid shots, as she enacts hypothetical scenes about the end of the world. With scenarios inspired from modern cinematography, mythological and biblical origins, the calendar explores remarkable events from dramatic Desertification and Hurricanes to Alien Invasion and Meteorite. Posing in magnificent couture, Jovovich successfully captivates viewers as she exudes a determined attitude, evoking power and control upon the unknown, and makes a toast to life with her co star, Campari. 

Campari takes this opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together. 
 
 
  
See more photos on the Album in "Stars  et Pub", down under, on the left !


28/10/2011
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